Rider’s Relief is proud to announce a powerful new milestone for our brand: we are the official wellness products of The Women’s Professional Rodeo Association (WPRA).
For a company built by equestrians, for equestrians, this partnership means everything. It reflects not only the growth of Rider’s Relief, but also a larger shift in the conversation around wellness in western performance sports. More riders today are looking for natural ways to support recovery, routine, and everyday balance without stepping away from the sharpness, confidence, and presence they need in competition.
That is exactly where Rider’s Relief fits in.
We created Rider’s Relief because we understand the real demands of the equestrian lifestyle. Rodeo athletes and horsewomen are constantly managing physical wear, mental pressure, travel strain, competition nerves, and the need to keep showing up at a high level. Our goal has always been to offer premium wellness products that support that lifestyle in a way that feels practical, intentional, and aligned with performance.
As this category of wellness continues to evolve, riders deserve better information and better guidance. For human and horse athletes, hemp derived cannabidiol (CBD) and functional mushroom adaptogens themselves are permitted for competition use, however, in an unregulated wellness market, you have to trust who makes your products—and how they make them, so transparency matters.
Rider’s Relief is built around a clarity-first approach to wellness. We believe riders should never feel like they have to choose between support and performance. We do not believe in wellness that takes the edge off in the wrong way. We believe in products and routines that help riders feel more prepared, more steady, and more supported in the moments that matter most.
This WPRA partnership is about more than a title. It is about showing rodeo athletes that there is a brand in their corner that understands their world and is ready to help them navigate it with honesty and care.
If you are new to Rider’s Relief and want guidance on where to begin, we invite you to reach out to us at info@ridersrelief.com. Whether you are exploring CBD, curious about functional mushroom-based wellness, or simply looking for a more natural approach to your routine, we are here to help you take the next step in your wellness journey.